Global business Essay Example | Topics and Well Written Essays - 2000 words

Global business - Essay Example The learnt from the report will help a reader to analyze the internal and external aspects of business of the newspaper industry in details. It has been analyzed in this report that the newspaper industry has grown more competitive and digital in nature down the years. Table of Contents Introduction 4 Findings 4 PEST Analysis and its Business Benefit 4 PEST Analysis of the Newspaper Industry in the Developed Economies 4 SWOT Analysis of ‘The Guardian’ 6 Lewin’s Field Force Analysis 8 Field Force Analysis of the Newspaper Industry in the Developed Economies 8 Conclusion 10 Introduction Over the time mankind has combated several wars to develop and enhance their personal skills. Literacy is considered as one of the key indicators for economic development in a nation. It has been proved infinite number of times that the contribution of education in the field of growth of welfare and well being is perilous. In the contemporary world, it can be stated that those nation s that possesses high literacy level are able to perform better in the global market places. The worlds of economic, social, cultural and political life of human beings have series of unremitting incidences. The improvement of literacy and growing awareness of the individuals about the current situations in the world around them have augmented the austerity of popularity of newspapers. Even today, despite the different types of media like television, internet etc., the use of newspapers positions itself at the zenith in the global media industry. However, it would be interesting to note that the nature of the print media industry in the developed and developing economies is substantially different. This report will throw a light on the newspaper industry in details for especially the developed economies and would also compare the same for the developing countries in the globe (Westwood, 2005). Findings PEST Analysis and its Business Benefit PEST is actually an acronym for the four w ords political, economical, social and technological. It has been analyzed by the scholars that this technique of analysis helps to implicitly analyze the business environment of any industry. This helps the analysts in the industries to formulate efficient business strategies for their respective business segments. The future impending business difficulties and the risks can also be minimized with the help of a good PEST analysis for a company. It is also true that the opportunities in a business and resources can also be used in the most cost effective manner with the help of PEST analysis of a business firm. PEST Analysis of the Newspaper Industry in the Developed Economies Political In the developed economies, the impact of political changes on the newspaper industry is massive. A new legislative act or the occurrence of an election or the emergence of a new political turmoil brings about large changes in the nature of interests of the reporters in the newspaper industry. The po litical parties in the developed economies like U.S. influence the newspaper companies to create readership interests according to the requirements. Though the newspaper industry does not desire much of political regulations over its operations, political intervention does matter to its operations.