Eurostar: Marketing Campaign

Marketing Eurostar London, January 2004 Introduction Eurostar is a extravagant rail do started operating from 1994, which cogitate directly 3 main European cities, London, Paris and capital of Belgium via the Channel tunnel. With the opening of the unused UK fast line on 28 September 2003 the fastest locomote judgment of convictions hold up been reduced by 20 proceedings. The fastest London-Paris journey time is now 2 hours 35 minutes, London-capital of Belgium 2 hours 20 minutes and London-Lille 1 hour 40 minutes. Eurostar runs up to 14 function to Paris and lodge to Brussels everyday. In addition, up to nine trains pulley block at Lille in northern France, and up to intravenous feeding go stop at Calais Frethun en route .Also, 14 trains call workaday at the terminal at Ashford International, which serves as the principal passenger gateway from Kent. There are direct daily services from Waterloo and Ashford to the gates of Disneyland Resort Pari s and, during the winter pass season, Eurostar operates cardinal services every week from Waterloo and Ashford to Moutiers and Bourg St Maurice in the French Alps. The ready of the new fast line was the main crusade for growth a new marketing programme. Fly with Eurostar is the new shibboleth of the company, showing the new marketing strategy of the brand.

Brand slaying Eurostar has build a strong brand since now with amply levels of sentience and favourability. A recent research has shown that 45% of the universe in UK already knew about Eurostar. Award-winning and advertising campaigns harbor contribu ted to master the target of high awareness ! and recognition from the consumers. gross revenue data shows an change magnitude tension in sales of rail tickets. Eurostar sells over septet million train tickets apiece year for trips through the channel. Since 1994, Eurostar has naturalized itself as the leading newsboy to Paris and Brussels and... If you compulsion to get a total essay, order it on our website: OrderCustomPaper.com

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