Shiseido Case Analysis

Problem Statement What commercializeing dodge should Shiseido pursue that will great luck charm to the cultural, social, personal and mental characteristics of American consumers and and then increase the clubs treat in the US market? steer Market swelled American women be longing to the high-income earning class Areas for term Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The association holds only if 1.3% consider in the US market Shiseido lacks a well-known inwardness mark, which most of American firms possess Opportunities: Americans be descent to accentuate a return to basic determine and a little stressful lifestyle that is in line of reasoning with Shiseidos well-being entree Consumers are becoming more quick-sighted and value training much more than promotions Threats: Cultural, social, personal and psychological characteristics of Japanese consum ers The forepart pf already established American firms in the cosmetic market Alternatives Alternative I: Pursue the solid marketing strategy in Japan The company would scarce use its 4Ps strategies in Japan to appeal to the American consumers. therefrom the company would assign the same products and use the same brand of cosmetics and consequently value them a premium price. It would also soften to distribute it by retail merchants and work out similar arrangements wherein the retailer is to sell only Shiseido cosmetics with the condition that Shiseido would repurchase all unsold cosmetics.

Lastly the company would opt to use standardized promo! tions, so only modify its advertisements for language differences. Alternative II: break up a all new marketing strategy for the American market In this strategy the company will free produce the same product but will top some modifications in the brand and packaging of the products. These products will be charged at a lower price, since the consumers are beginning to those products, which are in line with their value for money principle. These cosmetics would put away be distributed through and through retailers, but the company needs... If you compulsion to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper