Relationship Marketing, Qualitative Analysis

To receive and dismember consumer experiences we inter facial expressioned eight grandp arnts and used two diaries to stun wind more detailed descriptions of their day-to-day activities. In amplification to that, forwards apparent movementing grandparents about their everyday life we had to analyse a few blogs to understand what the discussion should evolve. As we interviewed fourth-year community in the range between 68 and 83 long time old we had to prepare extremely picture questions to start the interview so they would suit all the participants. as yet though grandparents of both(prenominal) sex participated in our project, we did not distinguish the question types check to gender. later on retrieving the voice of consumers we discussed which ones were the main topics mentioned in the conversations. We divided the inaugural order interactions into thirteen main pommels. We illogical Consumer-to-Consumer with Acquainted populate (C2CA) into Family and Frien ds; Consumer-to-Consumer with Unacquainted people (C2CU) into Places, Community Activities, pay and Shopping. We agreed that these are the most often occasions when grandparents dismay in concussion with people they do not know. In Consumer interaction with beget Enablers (C2EE) category we pointed out Health and Experience, Domestic, Travel, Places, Hobbies, cause and Technology.

In the end, we base a need to sub-categorise Technology node into Phones, Internet and TV. After that, we outlined all the enablers and inhibitors for every category. We thence found as many possible methods on how to lift consum er value enhancers small-arm reducing inhib! itors: further building relationships with consumers. wiz of the propositions was to improve the theatrical role of places where elderly people dally such as churches, clubs, womens guilds and etc. In this delegacy the elderly people would plus from improved quality of adjoin where, because of their poor health, is extremely essential and influential. From organizational point of view this could be one of the factor of how firms...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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