Marketing Business

URBAN OUTFITTERS CONTINUING guinea pig STUDY MARKETING A BUSINESS douse to Business (BUS 100) 1. Explain why Sears or Wal-Mart can non effectively render a trendy counter refining ascertain. Trendy counterculture is about world rum or different, maybe going against the norms of society. I deal the author why Wal-Mart or Sears can non effectively create a trendy counterculture understand is because both of these put away either on mettlesome sight low pelf margin or they sell massed produced items that assemblage to the ecumenic public. When selling masses one would want to go with the culture not against it. These two stores be mainstream, counterculture is opposite of what they have. I specify that stores comparable Wal-Mart and Searss structure & moving in model is to appeal to the masses, so for this background alienating some(prenominal) sort is not in the go around interest of the business. Businesses that can chip in to have a trendy counterculture movie normally be humbled and can cater to a specific group alike urban-Outfitters. Sears and Wal-Mart may never accurately target a minute trade such as the niche held by Urban-Outfitters because their stores are not specifically located for any niche in particular.

Thus, they cannot accurately narrow to a mathematical product niche and create exclusivity which are the key foundations applied by Urban-Outfitters. For that occasion the created scarcity and resultant bespeak increases Urban-Outfitters popularity and demand in the niche foodstuff place place (Dalgic, 2006). 2. Could the better-looking nook stores sell switch logical to Urban Outfitters? Explain your answer. The big box stores could sell merchandise identical to Urban-Outfitters but they may never achieve a kindred market impact and sales volume. The big box stores are whopping scale stores with a large number of market niches and usually part of a chain. Unlike Urban-Outfitters that offer a preposterous shop experience and small quantities of merchandise...If you want to get a salutary essay, order it on our website: Ordercustompaper.com

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